As a designer why is it important to be aware of the Gestalt Principles?
Its important for designers to be aware of the Gestalt Principles because generally they tell how the human eye or rather mind and eye perceives things..The theories attempt to describe how people tend to organise visual elements into groups when certain principles are applied...or how the mind organises visual information..
Understanding the theories is important because on one hand once I do i will be able to design things that are in harmony with the principles, some even say that the best designs are when proven theory works in harmony with art.Which is true i suppose but sounds as if it could get boring or rigid to me.. On the other hand I can manipulate some of the principles in my designs, ie integrate a theory into my design but not follow it completely or twist it just a little bit...such that the effect is that when someone looks at it, they are unable to categorize it or organise it. This if done effectively could lend my design an element of mystery, or create discomfort in an individual enhancing its appeal.
Gestalt's principles can serve as some sort of guideline for a designer..Since we are designing things for humans we might as well be aware of how they will perceive them and use that to our advantage..! Further illustrating this;designs which involve the viewer are always better than ones that do not..take Gestalt's principle of closure for example..not all the details of the entire picture or image that the artist is trying to convey are supplied..The viewer's mind participates by supplying the missing information. This of course makes the work of art more interesting,more appealing..Its not just there for the viewer to see..
Using Gestalt's principles such as closure, continuity,etc a designer is in a better position to decide what sort of impact he wants his design to make on the people who will see it.. Looking at another side of it though, a lot of designers tend to use Gestalt's theory without being aware of..its like it happens naturally..So one can argue that its not important to know Gestalt's theory..But I think you are likely to do a better job when you consciously try to implement the theories into your design and you are likely to take a shorter time anyway because you have some sort of guideline..I think its almost like learning to use a new gadget..you learn faster if you use the gadget a lot and also if you read the manual..Not that Gestalt's theory is a "mandatory rule book" for designers but it does give a few guidelines..
A few examples that i find interesting..
I found this picture interesting the artist did not show the whole face, jus the side..i find myself wondering what she looks like if you can see her whole face..the way her garment fades into the disance als enhances the picture's appeal...
I like this painting probably more because its so serene than that it displays a number of Gestalt's principles..:) The artist makes use of principles such as closure,proximity and continuity to bring out the scene . he was successful in this as he managed to portray the scene as you would see it in real life..you can almost feel the sun on your back and smell the flowers and the ocean..
You might be thinking, yes but this is not necessarily design..so here is one more..
I found this piece of antique jewellery really intriguing... your eyes are drawn to the middle and they go around the edges as your mind tries to identify them and to give some sort of name to the designs.. you spend time looking at it..(and of course the more time you spend looking the more you are likely to like it and buy it..)